Scale your content marketing strategy

Effective content marketing takes a lot of commitment, and scaling it takes even more. But it’s worth it.

This guide outlines five points to consider when scaling your content marketing strategy.

1. Invest in long-form content, such as a blog. This is a powerful way to position your business as an expert in your industry. You can never go wrong with well-researched, SEO-optimized, and informative articles.
2. Invest in your team by hiring a freelance videographer to increase your content production or hiring a social media marketer who will be responsible for publishing the best content across all channels.
3. Establish a content marketing workflow that will make it easier for your team to execute your strategy. It’s important to implement the right processes to manage the flow of content creation, publishing, and reporting.
4. Set aside time for brainstorming. Brainstorm weekly to talk about what’s holding you back (or pushing you forward). These sessions are critical to scaling your content marketing strategy.
5. Use user-generated content, such as product reviews with customer photos or a curated YouTube playlist of customer unboxings. This will enhance the authenticity of your brand and increase engagement with your audience.