How to use TikTok for your business
With billions of downloads, there's no doubt that TikTok is a popular service. That also means it's a valuable platform for content creators and brands looking to increase engagement, grow their audience, and reach millions of people.
Here are 5 tips to help you optimize TikTok for your business:
- Sign up for a professional account. This will give you insight into your weekly and monthly views. Plus additional analytics to track and understand the performance of your videos.
- Optimize your username and bio by using the same name and profile as your other social media accounts. This creates familiarity and trust across your social channels.
- Explore the #ForYou hashtags and Discovery tabs to get an overview of the platform and see what other companies, like your competitors, are doing on TikTok.
- Show a different side of your brand. TikTok content is raw and playful, which means it’s a great tool to be authentic and connect with your audience on a deeper level.
- Use hashtags in your posts to target the right audience and attract more users to your page.
Is TikTok right for your business? If you were confused about the answer to this question, I would say get started.
Hi, I'm Haley Dasovich . I'm a YouTube and social media coach based in San Francisco. And today we're going to talk about how you can use TikTok for your business or personal brand.
You don't have to be a video expert or a dancer to make TikTok videos. There are many ways to optimize TikTok for your business.
When creating an account, be sure to select TikTok pro. A pro account gives you insight into weekly and monthly views with additional analytics to help you track and understand the performance of your videos.
Ideally, you want your username to match the name you use for your other channels to stay consistent with the brand you've already established.
When choosing a profile photo, make sure it clearly shows your brand logo or use a smiling photo of yourself. It is worth noting that it is recommended to use the same profile photo across all your social media accounts.
Like any social media site, your bio is your chance to introduce yourself or your brand. So describe yourself. This can be a simple description using keywords related to your brand, as well as reflecting the value and purpose of your brand.
Your TikTok bio can have up to 80 characters . To save space, you can use emojis. Emojis can showcase your brand's products or services. For example, if you run an online clothing store, you could add a t-shirt emoji.
Be sure to include a line with information on how to contact you. Your last line can be a link to your website and a call to action to encourage visitors to visit it.
Once your account is set up, it's time to make your first video. If you're not sure what kind of video you should make, get a general feel for the platform by browsing through other users' pages.
It can also be helpful to explore the Discovery tab and follow hashtags to see what other businesses, including your competitors, are doing. Hashtags play a huge role on TikTok.
When a new post appears in the Discovery tab, millions of users join in. And when you participate in Discovery video trends, it increases your chances of your video going viral.
Always use hashtags in your post description so that you can target the right audience and attract more users to your page.
As with any social media content strategy, it’s best to create a content calendar. Start by brainstorming ideas so you can plan out your content volume for the next week or next month. Once you start creating content, stick to a posting frequency that works for you.
TikTok is a platform where you can show off your personality. Most TikTok content is made on smartphones and is not overly cluttered or professional looking. The appeal of TikTok is that it is informal, casual, and raw. So don’t be afraid to step outside the brand. It’s a community of users and brands experimenting with challenges, being silly and playful, and showing a different side of themselves. It doesn’t take much effort to come up with TikTok content ideas.
TikTok is a music-driven platform, so if there's a popular song that goes viral or a popular sound bite, you can use that for your own video.
Basically, you can just find existing content and contribute to it.
By the way, Shopify just announced their commerce partnership with TikTok. This channel allows merchants like you to create and connect your TikTok for Business accounts and place video ads in your feed using Shopify.
Getting on TikTok is a great way to show a different side of your brand, build a niche community, and reach a younger generation of shoppers. With the right strategy, TikTok can help you grow your business.