Every entrepreneur who starts dropshipping is faced with choosing a suitable niche and products that could be in high demand among customers. Perhaps, this is one of the most important decisions you make for your business. In the future, it will affect your success or failure, so the choice of products should be taken especially seriously and thoughtfully.
The main common mistake at this stage is choosing the type of product based on personal preference. This is a perfectly good strategy, but only if your main goal is to purchase the product and not to create a successful business selling it.
If your main priority is to create a profitable dropshipping site, then you should close your eyes to your personal preferences when researching the market, or at least make sure that they meet the criteria outlined in the dropshipping guide.
Finding the Best Products for Dropshipping
Every customer is different. It happens that some customers who mainly buy small items consider themselves the center of the universe and demand almost the moon in a shiny wrapper, while large buyers rarely ask for anything.
Targeting the right demographic will help your business be more successful. Here are some things to consider when looking for the best dropshipping products that will attract the right customers who are willing to spend their money with you:
- Goods for hobbies and entertainment.
People are passionate about their hobbies and will spend huge amounts of money on equipment, training and tools for them. Many serious mountain bikers own bikes that cost more than their cars, and fishing enthusiasts can spend a fortune outfitting their boats. If you can pick the right niche, successfully connect with enthusiasts and understand their needs, you can succeed. - Products for business.
Business customers are sometimes more price sensitive, but they always order goods in larger quantities than individual consumers. Mutual understanding and trusting relationships with large businessmen will open the doors to long-term and profitable relationships with the sale of large volumes of products. Therefore, if possible, try to sell such products that can appeal to both individual buyers and the business segment. - Disposable goods.
Recurring revenue is a great thing to focus on. If you sell products that are one-time use or are often re-ordered, you can quickly increase your revenue as you build a loyal customer base that returns frequently.
Trending Products from Spocket
Find out about the latest trending products from Spocket - an aggregator of suppliers of original goods from the US/EU.
List of the best dropshipping products
Here is a list of the best dropshipping products for your business in 2022. It will be useful to you no matter whether your dropshipping store operates in a narrow market segment or you sell different categories of goods in high demand.
Below are the best products for dropshipping business in our opinion from the following categories:
- Health and personal hygiene;
- Wardrobe and additional accessories;
- Kitchen and grocery;
- House and bedroom;
- Office supplies;
- Tools and household goods;
- Car accessories.
Create a Shopify online store
Start your business by creating an online store on the Shopify platform - one of the leaders in the e-commerce industry in the USA and Canada.
3 days free, then only $1/month for the first 3 months.
Health and personal hygiene
Children's protective face masks
As the pandemic has made masks a necessary addition to back-to-school shopping lists, demand for children's masks has been steadily growing in the summer and fall . Children are especially capricious, so parents who want to ensure their children's safety buy face masks based on their child's preferences .
According to Google Trends
It is no surprise that children's masks are popular. In addition to the demand for regular children's masks, there is a growing demand for more specific categories of masks with different patterns and fun prints, especially those featuring cartoon characters and funny animals.
Marketing Success Tip: Many print services now offer the ability to print custom images on masks. Designing your own unique set of masks can be a great way to build your brand and offer an exclusive product that is not available from your competitors.
Chewable lozenges to improve sleep
Sleep gummies are candies that contain melatonin, a naturally occurring hormone that plays a key role in regulating human sleep. As a supplement, melatonin is typically sold over the counter as a safe alternative to harsher prescription sleep medications.
According to Google Trends
Although melatonin has been used as a sleep aid since the mid-1990s, chewable lozenges are a relatively new phenomenon. Searches for the product have been growing for about three years now.
Successful Marketing Tip: Make sure you have established contact with your store's payment processor before adding sleep gummies to your store. For example, Shopify Payments does not currently allow you to process transactions related to drug purchases.
Handheld massager
Massage guns are powerful tools that emit vibrations to relax tense muscles and increase blood flow. Massage has recently become a post-workout ritual for athletes, but massage devices can also be used by those who simply experience muscle tension and joint pain.
According to Google Trends
Massage guns hit the market around Christmas 2019 and quickly became a popular gift idea. Search interest continued throughout the summer, largely due to fitness bloggers and influencers talking about massage guns throughout the summer. Demand increases during the holiday seasons and is projected to remain in demand into 2022.
Marketing Success Tip: The more you know about your audience, the better your ads will perform. Try using Facebook user audiences to target users with specific interests (like fitness) or those who follow big sports brands.
Vitamin C Serum
Vitamin C serum is a moisturizing oil that is massaged into the skin. Like many lotions, it can be used to soften the skin, hydrate, or protect against sunburn. It is also thought to help smooth out wrinkles and fade age spots.
According to Google Trends
Vitamin C serum has remained popular for several years. With the audience's interest in skin health, it can be assumed that this product will remain in demand for the next year.
Successful Marketing Tip: Vitamin C serum is considered a medical product in the market, so customers will place a high value on whether your brand can be trusted. Build trust with your audience, engage with them, post on social media, and communicate the product information well.
Wardrobe and additional accessories
Workout Leggings
Leggings are a common piece of fitness clothing. Squats and yoga poses usually cause workout clothes to stretch or tear. Leggings are made of thick, flexible material to combat this problem.
According to Google Trends
Searches for workout leggings began in 2018 but quadrupled during 2019, peaking around Christmas. In 2020, pre-Christmas numbers were even higher, but they have since died down in 2021. Expect leggings to continue their popularity into 2022.
Successful Marketing Tip: Fitness blogs, message boards, and social media groups will definitely lead you to potential customers. Posting and participating in community discussions can be a great way to identify a dropshipping niche and also to popularize your brand.
Sports suit
Tracksuits are loose-fitting garments consisting of loose trousers and a top , usually a hoodie or zip-up jacket. Part of the growing athleisure market, tracksuits are a hybrid of sportswear and casualwear, combining comfort and style.
According to Google Trends
Over the past five years, the number of requests for tracksuits has increased, with a particular increase in November. This year, the overall figure is even higher, but with a decline in the winter months. Given the increase in the overall trend, it can be assumed that tracksuits can be successfully sold throughout the year.
Top shirts
Overshirts are loose button-down shirts designed to be worn over another shirt or T-shirt, hence the name. They can be both business-style and informal. They are especially popular in the fall and spring because they not only add style to your look, but also act as additional protection against the cold.
According to Google Trends
Over the last two years, there has been a slight increase in searches for overshirts. But recently, there has been a real boom: at the end of September 2020, the number of searches was twice as high as ever. In the winter of 2021-2022, the popularity of shirts has increased even more, so rest assured that shoppers will not give them up anytime soon.
Marketing Tip: Shirts can come in a variety of colors and styles, but remember to avoid large and repetitive product collections. Small, well-branded collections that target a narrower audience are usually more memorable and generate more revenue.
Balaclavas
Balaclavas are warm winter headwear with eye holes that fit over the face. They are usually knitted and come in a variety of colors and styles, with the added benefit of covering the mouth during the pandemic season .
According to Google Trends
Like most winter clothing, balaclavas are usually a popular holiday gift, with sales peaking in November. However, in 2021, due to the pandemic, balaclava searches reached an all-time high at the start of winter.
While balaclavas themselves are not effective in preventing the spread of COVID-19, the desire to hide medical masks has kept them popular. Now, with the new season upon us, their demand is expected to increase even more.
Marketing tip: Shoppers looking for balaclavas are likely also looking for other winter clothing. To increase sales, try selling discounted sets of items, such as warm hats, mittens, gloves, or scarves.
Kitchen and Grocery
Air fryer
Nothing beats the crispy, caramelized flavor of fried chicken, but traditional deep fryers are bulky, difficult to clean, and use a lot of expensive oil. Air fryers have become an alternative for those who like delicious crispiness without the hassle .
According to Google Trends
Although they have been around for a long time, air fryers really took off in 2017. Since then, their popularity has grown every year, with sales peaking around Christmas. This year, with people forced to cook mostly at home, air fryers have had their moment.
Marketing Tip: Searches for air fryer recipes are up right now. Posting recipes on your store's blog can be a great way to grow your audience.
Oat milk
Oat milk is a drink made by extracting the nutrients from oats using water. It is added with sugar, various flavors, or used as a low-calorie alternative to traditional milk. Oat milk can be sold in packages as a stand-alone product or used in cooking recipes.
According to Google Trends
Oat milk is one of the most sought-after products in the United States, with sales and searches increasing tenfold between 2017 and 2019. Flavored oat milk can be sold as a beverage or used as a milk substitute in food products, with no dosage limit.
Marketing Tip: Oat milk can be added to existing recipes. For bakeries, ice cream parlors, coffee shops, and other grocery stores, offering oat milk with existing products can be a great way to renew interest in your brand.
Wine Coolers
Wine coolers are temperature-controlled refrigerators used to store wine and other beverages. Industrial wine coolers have been a staple of bar and restaurant equipment for decades, but smaller portable wine coolers have recently become popular home appliances.
According to Google Trends
Search interest in wine fridges has increased significantly over the past couple of years, slowly peaking around the holidays. More wine fridges were sold in the summer and winter of 2020 than ever before, and they are still popular in the winter of 2021. This points to a steady trend in wine fridge popularity in 2022.
Tip for Successful Marketing: Since wine coolers are mostly popular among millennials, try focusing on marketing to the millennial generation when developing your brand.
House and bedroom
Automatic air purifiers
Air purifiers are devices that circulate air in a room, filtering out irritants such as smoke, dust, odors, and pet hair. They are most popular among allergy sufferers, but are increasingly used to eliminate strong odors in any room.
According to Google Trends
Search interest in air purifiers has been growing slowly for several years. In the fall of 2020, searches reached unprecedented heights - almost three times higher than previous figures. In 2021, the figures dropped slightly and stabilized. You can expect that air purifiers will be able to bring good profits to your business in 2022 as well.
Successful Marketing Tip: Be prepared to answer questions about the technical specifications of your product. Buyers will likely have questions about the dimensions, energy consumption, and filtration system. Prepare all the necessary information in advance and make it freely available to your visitors.
Office Supplies
Pencil cases for stationery
Pencil cases for office supplies are always a popular product for the back-to-school season. Every child who goes to school will need one or more pencil cases. They are easy to ship, come in a variety of styles and colors, which makes them ideal for creating a new brand.
According to Google Trends
It makes sense that pencil cases peak in popularity in late summer, but what's notable is the consistency. With the number of school-aged children in the U.S. projected to grow through 2050, future back-to-school seasons could bring you even more profit.
Successful Marketing Tip: When the school year starts, shoppers usually have a very long list of items they need to buy and want to get everything in one place as quickly as possible. A pencil case set with pens, pencils, markers, crayons, erasers and other supplies can be a great way to increase your sales.
Decorative Keyboard Covers
Keycaps are plastic decorative caps that attach to the top of the keys on your keyboard. They may be sold individually or as a set. They come in a variety of designs, colors, and styles, and often feature popular characters, movie heroes, logos, or quotes.
According to Google Trends
Tip sales and searches have been high for many years and this trend should continue throughout the coming year.
Marketing Tip: There are many online communities (including MechanicalKeyboards) dedicated to customizing mechanical keyboards. Being active in these communities is a great way to find product ideas, customizations, and potential customers.
Tools and household products
Smart locks
Smart locks allow you to open and close your doors remotely. They have software installed that allows you to control your locks remotely, which has become especially popular in recent years. Smart locks are a simpler and more affordable alternative to complex home security systems.
According to Google Trends
Smart locks have been gradually growing in popularity over the past few years, especially during holiday seasons, but the frequency of inquiries remains high throughout the year. Smart locks are predicted to see steady demand in 2022.
Car Accessories
Protective coating for cars
A protective coating is a chemical solution that is applied to the exterior of a vehicle, creating a layer of protection against rust and external damage. Since its introduction in the early 2000s, protective coating has become a popular and inexpensive alternative to waxing.
According to Google Trends
Search interest has been steadily growing for many years. In 2021, the popularity of protective coatings has only increased. This gives confidence that in 2022, if they do not reach a new level, they will certainly not lose their popularity.
Marketing Tip: Microfiber cloths, which are typically used with a protective cover, have also grown in popularity over the last couple of years. Offering microfiber cloths with a protective cover can be a great way to boost your sales.
Socket wrenches
Socket wrenches are tools used to tighten hard-to-reach nuts and bolts that are recessed into a socket. Using a ratcheting mechanism, socket wrenches make it easy to tighten bolts.
According to Google Trends
Search interest in socket wrenches has been growing for several years now. They are a must-have item in any toolbox and tend to be a popular gift for a motorist at any time of year.
Successful Marketing Tip: Those who buy socket wrenches as gifts will feel insecure about choosing the right size and specification of wrench. By combining wrenches into sets, it will be easier for buyers to understand that they will not buy an unnecessary product. And this will definitely lead to increased sales during the holiday season.
Digital tire pressure gauge
A good tire pressure gauge is critical to road safety, but traditional gauges (with a clock-like display and a moving needle) don't always give accurate readings. Digital gauges use sensors and a digital display to more accurately detect and display tire pressure.
According to Google Trends
Interest in tire pressure gauges remains unchanged throughout the year. Digital gauges are still a novelty. This may push them to higher positions and make them a more sought-after product in the coming years.
Marketing Tip: Since safety is a customer's top priority when purchasing a tire pressure gauge, your product will greatly benefit from using social proof. Adding product reviews to your store can be a great way to convince potential buyers of the quality of your product.
Portable power stations
Portable power stations are battery-powered generators that are used to recharge car batteries or electronics on the road. Newer models often come with USB ports, and some heavy-duty power stations can even be used as a jump starter for your car.
According to Google Trends
Portable power stations are still a novelty, but sales and user interest spiked in the summer of 2020 and have stabilized since then. They are quieter, cheaper, and less polluting than gas generators, making them more attractive to eco-conscious buyers.
Marketing tip: Portable power stations, which sometimes include solar panels, are favored by more socially conscious shoppers. You might consider marketing to millennials, who place greater importance on the environmental component of a product.
Factors to Consider When Choosing Products for Dropshipping
Ideal price
Make sure you carefully consider the price to match the level of pre-sale service. Most people feel comfortable placing an order online for up to $200 without speaking to someone on the phone first. But what about an unfamiliar item that costs $1,500 ? Chances are, most buyers will want to speak to a sales representative before making such a large purchase to make sure the item is right for them and the store is legitimate.
If you plan to sell expensive items, try to arrange for individual customer support over the phone. You should also make sure that the profit is high enough and satisfactory enough to justify the cost of pre-sale support. Often, the price range for items from $50 to $200 is optimal for maximizing the profit from their sale without the need for pre-sale support.
Minimum Advertised Price Strategy
Some manufacturers set what is called a minimum list price (MLP) on their products and require all resellers to price their products at or above the MLP. This price cap prevents frequent price wars (especially for products that are easily dropshipped) and helps ensure that sellers can make a reasonable profit when supplying the manufacturer's products.
If you can find a niche where manufacturers use this pricing, it will be a huge advantage. Especially if you plan to create an information-rich site. Since the prices are the same for all competitors, you can compete on your site and not worry about losing business to less reputable, but cheaper competitors.
Realizing Marketing Potential
You need to think about marketing your business before you launch it, not three months after the launch when you realize that attracting customers is just a quiet horror. Are you able to create several ways to market your store yourself, such as writing articles, advertising products, or reaching out to active online communities that use these products? If not, you should reconsider your plans for this business.
Additional accessories for sale
Typically, retailers mark up inexpensive accessories significantly more than more expensive items. While a cell phone store might make only 5% profit on the latest smartphone, they are almost certain to make 100% or 200% profit on the case that comes with the phone.
Put yourself in the shoes of a buyer, as we are much more price sensitive for large items and care less about the price of smaller accessories. Using the previous example, you would likely shop around to find the best price on an expensive Apple iPhone. But would you call around to find the best price on a $20-$30 case? Probably not. You would definitely buy it at the same store where you buy your new phone.
Stable positions of the goods sold for a long period
You've already seen for yourself that investing in a high-quality website with rich educational potential will pay big dividends. But if the products you sell change every year, maintaining the site's popularity will quickly become a labor-intensive job.
Try to find products that are not frequently updated with new models, such as tools or personal care products. This way, the time and money you invest in your successful website will work for you longer and more productively.
The less the better
In a world where people mostly want free shipping, it can be difficult to sell large, heavy equipment that costs a lot to ship. The smaller the items, the easier it is to ship them to your customers cheaply.
Choosing the best dropshipping products is not easy and there are many factors to consider. The recommendations above should give you a good idea of what types of dropshipping products will be most suitable. For more information on these characteristics, read the overview article on choosing a profitable market niche .
Hard to find or specialised products
Selling a product that is hard to find locally will definitely increase your chances of success . Most people who need a garden rake or a sprayer to water their garden will simply run to their local hardware store. That makes sense, but where do you buy a medieval knight costume or a parrot training kit? Chances are, you'll head to Google and start searching.
Building a Successful Dropshipping Business Online
A question that newbie dropshipping entrepreneurs usually ask is, "How can I be sure that products in this niche will be profitable? " Naturally, you can't be 100% sure. Although all the dropshipping tips and tricks provided in the dropshipping guide will greatly increase your chances and help you make an informed decision. Agree that it is impossible to know for sure whether you will succeed in the market unless you try it yourself.
We have started many different businesses ourselves, some of which succeeded and some of which failed, and we were always hesitant at the very beginning. This is a normal phenomenon that occurs when starting a dropshipping store, because the unknown is scary for everyone. Note that what separates successful business owners from mere dreamers is the willingness to move forward despite the uncertainty and to fully commit to their business.
So weigh the pros and cons, get to know the market and gather as much information as possible. And only then make a decision from all the available options. Move forward despite your hesitations and fears. If you wait for all the uncertainties to be resolved with the help of a "perfect market", then you will never start.
FAQ about dropshipping products
What are the best products for dropshipping?
- Health and personal hygiene;
- Wardrobe and additional accessories;
- Kitchen and grocery;
- House and bedroom;
- Office supplies;
- Tools and goods for home;
- Car accessories.