SEO basics for Shopify store
This course is designed for Shopify online store owners who want to quickly learn the basics of SEO . Whether you're a beginner and barely know what SEO is, or you have a small business that makes a steady income from SEO but want to make more, you're in the right place.
By the end of this course, you will have a thorough understanding of SEO concepts. You will also have a repeatable three-step framework that you can use to grow your business with SEO.
In this one-hour course you will learn:
- Benefits of SEO for your business.
- How to set up analytics to track success.
- What is a keyword and how to do keyword research for your business.
- What is On-Page SEO and How to Optimize Your Shopify Store.
- What is off-site SEO and how to use it to get your site in front of your ideal customers.
Instructor: Casandra Campbell
Personal website: http://casandracampbell.com
Twitter profile: casandra_camp
A Shopify expert, digital marketer by trade, and entrepreneur at heart, Kasandra lives and breathes e-commerce. As the Head of Experiments at Shopify, Kasandra is constantly testing and refining new marketing strategies to help businesses grow.
Previously, she created custom content and SEO strategies for Shopify stores. A regular speaker and educator at content marketing and SEO conferences, Kasandra shares her approach to SEO as it applies to Shopify online stores.